The Pulse Keralam underwent a strategic rebranding to create a stronger visual identity while staying true to its regional roots. This project focused on revamping its design, content strategy, and audience engagement to make news consumption more immersive and visually compelling. By integrating progressive aesthetics, achievement-driven storytelling, and devotional elements, the rebrand ensured a modern yet authentic experience, enhancing The Pulse Keralam’s presence in the digital space.