“Design is so simple, that's why it is so complicated.” - Paul Rand

As an Assistant Manager of Branding & Communications at NAMTECH - an educational initiative by ArcelorMittal Nippon Steel India. I merge strategic brand development with creative storytelling to shape impactful narratives. Hailing from India, a land of vibrancy and cultural fusion, I see design as more than just aesthetics; it is a language of innovation and transformation.

With a background in Communication Design, I specialize in brand evolution, market research, and cross-functional collaboration. My passion for design is deeply influenced by the philosophies and diversity around me, allowing me to create with depth, purpose, and originality. To me, design is the highest form of creative expression—one that knows no boundaries and offers the privilege of limitless imagination.

My Journey in Design & Innovation

With a deep curiosity to explore the intricacies of design, I pursued a degree in Communication Design from The MS University in Vadodara, Gujarat, India. Over the years, I have worked on diverse projects encompassing branding, marketing, advertising, web design, print media, and social media strategy. I also had the opportunity to contribute to government initiatives—challenging yet immensely rewarding experiences that expanded my perspective on design’s real-world impact.

To further refine my expertise, I pursued a Master’s in Innovation Design Management at the University of Europe in Applied Sciences, Potsdam (Germany).

My Assets

To work upon details. Aim for perfection, adaptability, hard work and dedication.

My Mission:

Through my experience working on diverse projects, I have been deeply inspired by the dedication of designers toward sustainability. This has shaped my approach, making it my mission to integrate sustainability into every aspect of design. I believe that design is not just about aesthetics but about creating impactful, responsible, and future-ready solutions. My goal is to contribute to a more sustainable world through thoughtful, innovative, and purpose-driven design.

Beyond Work

I find inspiration beyond the workspace through traveling, immersing myself in diverse cultures and cuisines, and exploring creative outlets like painting and cooking. Music is my constant companion, and I enjoy discovering new sounds that fuel my creativity.